Values and Ethics in Today’s Market

​Today, more than ever, it seems that people want to feel they are buying from or using the services of people that share their values. We are conscious that behind every product or service there is a supply chain, there are people.​

What we wear and what we eat etc. is not just about what we like or what we can afford, it’s a reflection of what we care about. Why would some people rather buy a painting directly from an artist they have met face to face rather than something mass produced? Because they want to support local artists, they want something unique that reflects their tastes, they want to know the source but mostly they want a connection with what they buy.

Do we always strive for that as often as we should, I certainly don’t, but the easier we make it for people to find organisations that share their values, the easier this will become and hopefully we will encourage all companies to move in the right direction. We are already seeing some moves towards large companies reflecting the good intentions in society. There are so many wonderful people making a positive difference whether it's creating ethical, sustainable products or keeping a community alive by providing a place for people to meet, talk and laugh together. Some changes might seem small like changing the paper used in packaging to recycled or sustainably sourced paper but these incremental changes multiply and make huge impacts. 

Here's to the small companies choosing to make big positive changes through little actions.